Nonprofit Marketing Plan

Developing a Public Service Announcement for Inclusion in your Nonprofit Marketing Plan A Public Service Announcement (PSAs) first aired in the 1940’s during World War II as a means of boosting morale. Over time, they shifted away from a national propaganda focus and began to highlight special national issues concerning all Americans, especially in the nonprofit […]

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Marketing Your Nonprofit

There is a wide range of activities involved in making sure that you’re continuing to meet the needs of your audience while getting appropriate value in return. Advertising is only one part of marketing your nonprofit, and continuous activity is critical to the success. Marketing your nonprofit allows you to accomplish missions, meet programmatic goals, and […]

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Cost-effective Marketing Plan Resources to Generate Awareness

As a nonprofit director, do you feel like you’re constantly up against competition with large budgets for traditional marketing strategies? Are you constantly losing against the major nonprofit with deep pockets in the battle for donors? It may be time to perk up your marketing strategy and overall plan. (Read our article Marketing Plan- An Essential Tool […]

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Marketing Plan- An essential tool for your nonprofit

Nonprofit marketing has become a challenge for many. With the explosion of internet popularity and mobile devices over the last several years, the marketing landscape has become quite overwhelming. We have moved way beyond a listing in the yellow pages, a few strategically-placed ads and coupons, and a press release in the local paper. Now […]

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