Outsourcing Your Non Profit Marketing
For most starting non profit organizations, it is difficult to determine all the ways which to convey your mission, vision, and brand to the community let alone nationally. Whether you have programming that is niche or considered essential to the community such as social services, marketing your organization shortly after establishment can be taxing. For non profit organizations, this can be especially difficult as funding may not be available or in abundance.
Luckily, there are individuals and vendors that specialize in non profit marketing. Your organization can have all its marketing needs met with the assistance of volunteers, retirees, and, of course, business that specialize in services such as branding, advertising and public relations. However, how do you know that your brand is in the right marketing hands? Volunteers are a great marketing help to nonprofit organizations, but have no contractual commitment to completing work or adhering to specific guidelines. Retirees can greatly assist as well, but between the “digital divide” and “golden age,” is such marketing help going to be well-versed in marketing enough to implement effective tactics to get your organization on the map?
Non profit marketing companies can be very beneficial to small or newly established nonprofit organizations in need of marketing assistance. However, where is the service guarantee or peace-of-mind to go with the few dollars had-then-spent on marketing services? Answer: somewhere in the distance. As a result, nonprofit organizations do not initially fund the marketing efforts as they are not privy to what initiatives are necessary or the return on investment.
When determining how to move your nonprofit organization marketing efforts forward, all the aforementioned items can and should be considered. A hybrid of volunteers, retirees, and professional marketing services has the potential to get you on the way to national recognition. With outsourcing, it is a matter of determining which basket to place which egg, or which type of marketer is ideal for the particular task:
Anybody can be an advocate for a cause. It is a matter of training a passionate person on what it is they need to say and do in the event they are presented with an opportunity to market. Go over your “pitch” with the entire team from the C-level administrator to the volunteer.
Marketing assessments can assist your organization with moving forward in the right direction. If you are able to find a free, creditable marketing assessment for your organization, take it! What is there to lose?
The easiest way to get worldwide attention is per the World Wide Web. Therefore, if your organization has moved forward in its incorporation and 501c3 status but not a website, this should be your next move.
Search engine optimization or SEO is a method by which organizations market their products or services online. By utilizing a series of tags, heading, and keywords, as well as various off-site techniques, an organization’s web content can go from lackluster and not seen to dynamic and nationally known.
Social Media Engagement
Both free and fun, social media can place your organizational mission into the hands and hearts of many. As such a widely used and easily accessible item, social media allows organizations to take their message and mass-market to engaged individuals.
With these specific initiatives and the details therein, you as a non profit administrator can determine what are the best solutions for you organization. There is nothing wrong with not knowing what one or more of these items are, but that is simply reiterating that asking for assistance may be best. Turning the wheels of a nonprofit organization or any business entity in the wrong direction can result in wasted time, resources, and physical supporters. Adhering to such items before your next marketing initiative can greatly assist you in reaching your marketing potential.
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For more nonprofit information regarding or services or free organizational assessment, visit our Marketing Solutions page or Contact Us at 407-857-9002
Wanting more? Check out our prior blog Online Nonprofit Marketing where we further discuss online marketing help and non profit marketing tips.