Must Have Features Every Nonprofit Website Should Have
It is imperative to have a website for your nonprofit organization, and is an undeniable element for your organization to thrive in this competitive market. Your website is one of the strongest marketing tools available for you.
Must Haves Every Web Design Should Include
There are additional elements that can enhance and promote a better online user experience.
Social Media Follow/Share Buttons
If you regard social media as a serious and productive marketing tool for your non profit and you factor in time in your work week to connect with people through social media channels, the presence of social media buttons on your site is an absolute must have. You’ll want to make sure your buttons are visible on every page, so factor in how big or small the icons should be and its location.
Newsletter Sign up Form
A newsletter is a great way of connecting with people that are interested in what you’re doing. Newsletters help establish consistent communication between organizations and their public. This is a great way to let people know about any upcoming events, success stories, ect. Online newsletter signups give you the opportunity to build an email list of people who are interested.
A Frequently Asked Questions (or FAQ’s) page can be great way of providing information to your visitors. If you get asked the same questions over and over again put the FAQs on your website to save you from having to respond to them all the time. FAQ’s should provide guidance about what your organization does.
Blogs have become a communication tool that can help you reach out to people from all over the world. It establishes you as a subject-matter expert that can provide free valuable content to your audience, building your fan base of followers/readers. It will help you bring more traffic to your website and possibly convert those visitors into donors or volunteers.
Content is King
Content marketing is the now and future. Bear in mind that people read web pages differently from a printed page. They tend to scan web pages rather than systematically reading every word. This is a bit like how you would read brochure or pamphlet.
- Content Development Tips:
- Use appropriate amounts of highlighted text, headings and short sentences.
- Be brief and punchy.
- Don’t forget it is all about the user.
- Sufficient text to tell the search engines what your page is about.
Include a “Sponsor Page” that helps generate income and recognizes your corporate donors. This also helps establish trust and lets foundations know you have a variety of income generating strategies.
Have a “Donations page” with multiple options of ways the public can give to your organization. This may include giving used items such as computers, property, a used car, ect. Be certain to include information regarding donations of time and talents through volunteering. Finally, provide means for donating cash or credit cards.
Last of all, your website should be mobile-ready. Responsive web design should be concurrent with every single page because, let’s face it, mobile is the future. What device do you use to check your own personal emails more on? Desktop, tablet or smartphone?
You may also be interested in our article 10 Tips to Make Your Website a Donation Generating Machine!
For more information starting a nonprofit organization, non profit marketing or professional web design, contact us today!