4 Goals of a Successful Brand for Your Nonprofit
A strong image and identity is necessary for start-ups, nonprofits, churches and everything in between! As a non-profit you should know how important an impressionable identity is to the success of your organization.
The number of nonprofits has skyrocketed tremendously; according to the National Center for Charitable Statistics, more than 1.5 million nonprofits are registered in the United States. So, shouldn’t your identity represent those large numbers? The answer is yes, most definitely!
Suggested below are 4 goals to consider when envisioning the brand of your organization.
1) Your brand relays a clear and precise message directed at a defined donor persona.
It is the overall image and perception of your service in the eyes of your donors, in comparison to other services in your market. Therefore, it is essential to research your target market and the donor’s persona when developing your identity.
What are their likes, dislikes, age, feelings, beliefs, interests and how will they benefit from your brand? Does your branding clearly define your intended messaging and is it appropriate for your audience? ( Click here to read our article Graphic Design for Attention )
2) Your identity establishes a unique presence among your local nonprofits with the same interest. It identifies your organization as THE source for your mission’s needs.
Your branding is what will separate you from the sea of other nonprofits with similar interests and goals. So it makes sense that quality requires much thought, research and integrity.
How do you utilize the elements of your brand? Are you consistent, honest, clear and memorable with your efforts?
3) Your identity leaves a lasting impression in the minds of your donors.
Its not about competing with your competition for the flashiest logo design or website. It is, however, about engraving your organization’s tagline, website, logo, beliefs, and credibility into the minds of current and potential donors.
You must be consistent with use of your logo, tagline, and materials and what you say about your nonprofit. You will only be able to establish a strong identity by designing impressionable elements (both verbal and visual) and then repeating those elements through all outlets (i.e. website, stationary, marketing materials, advertising, PR, etc.).
4) Your brand gives a message of loyalty and credibility about your organization.
Remember “honesty is the best policy.” Current and potential donors will see right through false promises and advertisements. You want to be sure you can commit to all promises and beliefs that your brand promotes. Your current and potential donors will respect your honesty.
There is nothing that looks less professional than not having a professional identity. If you do not establish a clean, high-quality, and consistent look and feel to your materials, you will have a much more difficult time gaining the trust of potential donors– and signing them on to support your cause. If you want to be perceived as offering a high-caliber service, you have to look polished and “put together.”
CharityNet USA offers many service graphic design services for nonprofits and charitable organizations.
If you require nonprofit information, have questions related to starting a nonprofit organization or how to grow your existing one, let us help ! Call us today at 407-857-9002.