Cost-effective Marketing Plan Resources to Generate Awareness
As a nonprofit director, do you feel like you’re constantly up against competition with large budgets for traditional marketing strategies? Are you constantly losing against the major nonprofit with deep pockets in the battle for donors? It may be time to perk up your marketing strategy and overall plan. (Read our article Marketing Plan- An Essential Tool for your Nonprofit )
Last month, we touched based on the important elements that make up a marketing plan. This time, we’d like to highlight some examples of strategies you can incorporate into your marketing strategies on a shoestring budget.
You may recognize that it is time to change your plan, but you’re running out of time…and money. The good news is you can use numerous resources to generate organic growth without breaking the bank.
The diagram below provides great examples of the many channels inbound marketing contain to grow your organization. But what good are these channels if you don’t have a strategy? Incorporate these marketing channels into your strategies in addition to your outbound strategies. The key behind an effective economical marketing plan is to create and deliver valuable content, but who has the time for that? You can hire and/or assign someone internally to handle your marketing, but there is a large chance that they are not on the same page as you are.
Your objective is to grow your nonprofit, while theirs may not. In addition to defining your target market, your organization’s position within the market, your strengths, weaknesses, opportunities, and threats, you’ll find here’s where your nonprofit marketing ideas supply another great advantage.
Use your plan to keep your employees/volunteers aligned with the organization’s marketing efforts. Encourage them to think on a corporate level by integrating the culture into your workforce as operational training.
Your marketing plan is your roadmap to success.
Have questions about marketing your nonprofit? Not too sure how to carry these marketing strategies out? Contact us at 407-857-9002 today, or click the live chat to speak to a business consultant.