5 Social Media Time Management Tips for Nonprofits
Marketing in non profit organizations is not an easy task. As a nonprofit organization you are well aware that social media marketing is an inexpensive way to promote your mission, communicate with your current supporters and attract potential donors. Social networks allow you to engage with supporters, answer their questions, provide them with information about your mission and create experiences that generate value for them.
Supporters expect to see interesting content when they visit your sites; they also expect to see a page that is updated often, where comments and questions are answered in a timely manner, and that has useful or interesting information for them to read. For many nonprofits, managing their social accounts can seem like a full time job.
5 nonprofit marketing tips to help with your manage your time on social media
Time management tip #1 Plan ahead
In order to post content that is truly interesting to your supporters, you must plan ahead. Yes, it is easy to post “Happy Friday” on your accounts, however this type of post is not generating value for your supporters. Dedicate a specific amount of time to determine the topics and information you want to share with your supporters. Once this is done, plan out the frequency of your posts.
Time management tip #2 Start Small
There are numerous social platforms out there, and even though you probably wish to have a presence in all of them, it is best to start small. Determine the platforms your supporters and potential donors will most likely be on and focus your efforts on there. It is better to manage one tool correctly, interacting with supporters, than half managing 5.
Time management tip #3 Set a time limit
When interacting on social media it is easy to get distracted. In order to efficiently manage your time, set a time limit that you’re willing to spend answering supporters’ comments and questions, posting information and updating your content.
Time management tip #4 Be consistent
Supporters expect to ask a question and receive a reply in a timely manner. Although you cannot be there 24/7 answering questions and comments, you can be consistent.
Time management tip #5 Schedule your posts
There are several management systems that allow you to schedule your posts in advance; they then automatically release them to your social platforms at the set time and date. Ideally you will be able to find a management tool that is right for your organization and schedule your posts in advanced.
It is easy to market your nonprofit through social networks when you’re organized and proactive. ( Click here to read our article Marketing your Nonprofit)
If you determine that you really cannot find time to actively post on your social accounts or assign it to one of your volunteers and you are having a hard time marketing your nonprofit, consider outsourcing your marketing needs. If you are having issues forming your nonprofit marketing plan or strategy, call CharityNet USA at 407-857-9002.